2025 Galleries
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2025 Galleries // 2025 Spark: Experience // PepsiCo DRIPS x Super Bowl LIX
PepsiCo DRIPS x Super Bowl LIX
Winner - Bronze
Competition:
Spark: Experience
Designer:
PepsiCo Design & Innovation
Design Type:
Company / Organization / School:
PepsiCo Design & Innovation
Team Members:
PepsiCo Design & Innovation Team
At Super Bowl LIX, DRIPS by Pepsi rolled into New Orleans ready to shake things up—literally. With a chrome airstream trailer and a menu full of unexpected flavor fusions, we gave attendees of Pepsi NOLA Eats Fest something to talk about. DRIPS remixed iconic brands into playful, premium drinks inspired by New Orleans: STARRY Berry Beads, DEW Dirty Gator and Pepsi Zero Sugar Praline For Ya. Our team in North America, in partnership with R&D and marketing partners, brought all the flavor, fun, and festive indulgence of Super Bowl weekend to this standout DRIPS experience.
DRIPS by Pepsi is all about remixing the classics. Because sometimes, you want more than just a can. There’s a growing demand for non-alcoholic beverage options, and Gen-Z continues to crave in-person experiences. As one of PepsiCo’s newest experiential platforms, DRIPS is ready to innovate new taste creations made for sipping and sharing. We knew the festival crowd would be hyped for football, food, and freebies, so our challenge was to turn our chrome-clad trailer into the most buzzed about stop on the map.
