2025 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
2025 Galleries // 2025 Spark: Package // WAYTOUCH
WAYTOUCH
Winner - Platinum
Competition:
Spark: Package
Designer:
Binbin Zhao
Design Type:
Boxes ,
Company / Organization / School:
Guangzhou Weimeizi E-commerce Co., LTD
Team Members:
Sijiu Wang, Binbin Zhao, Xiaoyan He, Xinghui Liang & Lipei Zheng
The WAYTOUCH series of oral care packaging is dedicated to providing reliable product identification and usage experiences for visually impaired users. This series of packaging transforms the shapes of Tactile paving "guiding bricks" and "stopping bricks" into tactile languages on the packaging. Through raised lines and dot matrices, it guides users through the entire process of positioning, identifying, opening, and using the product. The design avoids confusing red-green and blue-purple color schemes and adopts high-contrast colors to provide effective visual assistance for visually impaired users. Key functional areas have clear tactile prompts to ensure independent and safe operation. The packaging also incorporates an NFC voice explanation system. By touching the designated area with an NFC-enabled device, product information can be played. Combined with biodegradable materials, it achieves an experience that is both barrier-free and environmentally friendly.
WAYTOUCH makes clean living start from the fingertips, conveying respect and reassurance in every touch.
