2025 Galleries
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2025 Galleries // 2025 Spark: Package // Pepsi x Gladiator II Special Edition Cans + Kit
Pepsi x Gladiator II Special Edition Cans + Kit
Winner - Bronze
Competition:
Spark: Package
Designer:
PepsiCo Design & Innovation
Design Type:
Company / Organization / School:
PepsiCo Design & Innovation
Team Members:
PepsiCo Design & Innovation Team
To celebrate the release of Gladiator II, Pepsi® launched a star-studded TV commercial (TVC) that transported viewers to game day in the Roman Colosseum. As a part of this epic campaign, we developed special-edition cans and a PR kit that captured the grandeur of ancient Rome and highlighted the five unique personalities from the campaign. Blending premium finishes, innovative features, and narrative details, our North American team delivered a design experience as bold and unforgettable as the broader campaign that perfectly aligned with the bold spirit of Pepsi.
Our challenge was to extend the cinematic impact of the Gladiator II campaign into physical packaging, creating a cohesive, tangible connection to the Pepsi TVC. We blended creative storytelling with technical precision, transforming the drama and opulence of the campaign into an immersive product experience. Through close collaboration with our structural design team, we developed stand-out features like a 3D metallic Pepsi globe logo and a dynamic unboxing mechanism. These elements amplified the campaign’s epic themes, while the overall design aligned seamlessly with the grandeur and sophistication of ancient Rome.
