2025 Galleries

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2025 Galleries // 2025 Spark: Experience // Taizhou City Brain Operation Centre

Taizhou City Brain Operation Centre

Winner - Silver

Competition: Spark: Experience
Designer: Huang Tiantian
Design Type: Exhibits, Pavilions & Kiosks , Experience
Company / Organization / School: Taizhou City Brain Operation Centre
Team Members: Huang Tiantian, Shao Zengrong, Wang Huihui

The Taizhou Digital Pavilion closely integrates urban digital achievements with public experience. The prologue hall uses giant LED wave animations to reveal the city's characteristics, while digital twin technology and panoramic projections display the city's complete panorama, guiding visitors to establish a macro understanding. Visitors then follow the streamlined path into partitioned sections including civil services, government administration, and urban supervision. In the flood and typhoon prevention theme area, the design combines surround spatial projection with the scenario facility 'Flood Prevention Deck', complemented by stereo sound effects and airflow simulation. This allows visitors to gradually experience the authentic atmosphere from ports and fishing boats to the arrival of a typhoon as they move through the space, transforming disaster prevention data into intuitive sensory experiences through spatial narration In the marine ecological protection section, centered on the two major projects 'Ocean Cloud Warehouse' and 'Blue Cycle', holographic projections, interactive screens, and tactile feedback devices are employed to recreate the complete process of marine garbage recycling and benefit sharing. Through simulated operation areas, visitors can personally participate in decision-making processes, strengthening the connection between emotion and cognition. The entire design uses real-time data linkage as its framework, presenting urban digital construction, flood/typhoon

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Certificate of Recognition
Certificate of Recognition

Exterior Landscape of the Exhibition Hall
The foyer’s minimalist linear elements subtly reflect the digitalized network and order of Taizhou’s transportation system.
In the foyer, a large horizontal wave animation and mirrored space work together to reveal Taizhou’s coastal city identity to the public.
The transitional space juxtaposes a real server room with virtual projections, symbolizing the foundational role of technological infrastructure in digital governance.
The entry space uses digital twin technology to present the full landscape of Taizhou, marking the start of the core phase of digital cognition and spatial experience.
Entry Space – Taizhou’s Digital Urban Panorama
Thematic Exhibition Hall – Scenario-Based Deck × Full-Sphere Projection, Creating an Immersive Experience on Flood and Typhoon Prevention.
Thematic Exhibition Hall – Immersive Experience Space for Port Management and Typhoon Response, Built on Digital Scenario Simulation.
Final Gallery – Virtual Nature, Reflecting the Future Boundary of Digital Taizhou.
Final Gallery – Full-Sphere Projection × Mirrored Illusion, Igniting Immersive Imagination of Taizhou’s Digital Future.