2025 Galleries
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2025 Galleries // 2025 Spark: Fall/Winter Student // SAEROK: AI for New Farmers
SAEROK: AI for New Farmers
Winner - Bronze
Competition:
Spark: Fall/Winter Student
Designer:
Areum Seo
Design Type:
Brand: Logos, communications , Product & Industrial, UXUI
Company / Organization / School:
Sejong University
Team Members:
Areum Seo, Eunji Choi, Sihyun Park, Wonjae Kim & Juhong Hyun
SAEROK is an AI-driven farming platform created in response to two major trends: declining rural populations and a growing number of young people returning to farming. The platform supports new farmers through fieldwork, learning, and sales, helping them establish stable agricultural careers.
The system integrates three components: an autonomous farming robot, a mobile app for task guidance and monitoring, and a retail system that helps sell harvested produce. The robot assists with daily field tasks using sensing, mobility, and a multi-purpose arm. The app provides AI-based schedules, alerts, and AR guidance, helping beginners make informed decisions.
Beyond field support, SAEROK extends into distribution through a physical store that showcases produce with transparent origin information, encouraging trust between farmers and consumers.
By connecting work, learning, and sales into a single ecosystem, SAEROK strengthens the journey of young farmers while contributing to the revitalization of rural communities.
JUDGES COMMENTS:
--Really good conceptualization/visualization of an entire product category/experience.
--Missing key details around feasibility, etc, but as a holistic brand exercise, it's quite strong
