2024 Galleries
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Galleries // 2024 Spark:Package // Alienware Pro Peripherals Packaging
Alienware Pro Peripherals Packaging
Entrant
Competition: Spark:Package
Designer: Samantha Hunter - Contact
Design Type: Packaging Design for PC Peripheral Products
Company / Organization / School: Dell Technologies
Website: http://www.dell.com/experience-design-group
Team Members: Experience Design Group, Dell Technologies
The design maintains consistency in the unboxing experience across Alienware Pro Peripherals Packaging, ensuring each product delivers the same level of excitement and sophistication. Overall, there are 6 products including mouse, keyboard and headset in 2 different colors. The sleeve opening structure, used across the entire small accessory range, enables the product to be revealed upon opening. A tear strip is provided to easily open the packaging. The packaging is designed to minimize each structure and provide a clean, curated journey to be able to easily access each component. The new graphic direction creates a cohesive visual identity that is both fresh and familiar. The packaging features graphics that were inspired by the product design. A standout element of the design is the use of UV treatment to highlight the ‘Pro’ branding, making it immediately recognizable and reinforcing its elite status within the Alienware family. Tone on tone accents mimic the product graphic and sleek design. An important part of the design was increasing sustainability without compromising the brand’s premium feel. This packaging uses fiber-based materials to replace rigid plastics. It uses paper-folded and paper pulp product trays, paper hang tags, and paper straps to hold the headset.
