2024 Galleries
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Galleries // 2024 Spark:Graphic // POSCO Changeup Ground Pop-up Leaflet
POSCO Changeup Ground Pop-up Leaflet
Entrant
Competition: Spark:Graphic
Designer: Jeongim Joo
Design Type: Print: publishing, posters, brochures
Company / Organization / School: INJUNG Communications
The cover is designed by the Thompson Foundation, following the spelling shape of Changeup Ground Tipstown. When you open the leaflet, the spelling part pops up, symbolizing the growth of various startup ideas into successful businesses through Changeup Ground's support. The inner pages are divided into three parts: Changeup Ground on the left, space information in the middle, and Tipstown on the right. To help readers grasp the content at a glance, it is divided into three parts, each with different colors for better readability. Changeup Ground has significant symbolism as it has won various architectural awards. Thus, a three-dimensional pop-up of the building was created in the middle part of the leaflet to intuitively express the institution's identity. Through creative and attractive leaflet design, we aimed to convey the values of 'creativity', 'systematic approach', 'innovation', and 'expertise' of Changeup Ground, which supports and nurtures venture companies in various ways.
