2024 Galleries
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Galleries // 2024 Spark:Experience // Cheetos Cheesy Verse 2024
Cheetos Cheesy Verse 2024
Winner - Gold
Competition: Spark:Experience
Designer: Eric Perinotti
Design Type: Spaces:architecture, interiors, urban planning
Company / Organization / School: PepsiCo
Team Members: Eric Perinotti & Design Team
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences. Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse. The fully immersive rooms came alive with floor-to-ceiling designs dripping in cool. A neon buzz bounced around the ball pit, while a makeup bar and a bazaar beamed with incredible merch, plus adventurously cheesy food from Butcher & Sons featuring Cheetos-infused recipes that charted new territory in the Cheesy Verse.
