2024 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2017 Spark:Experience // T.R.I.P. Album Release Beer
T.R.I.P. Album Release Beer
Winner - Silver
Competition: Spark:Experience
Designer: Adam Ritchie - Principal
Design Type: Multimedia
Company / Organization / School: Adam Ritchie Brand Direction
Website: http://aritchbrand.com
Team Members: Ben Holmes: Brewer, Raul Gonzalez: Illustrator, Reid Label: Printer, Jesse James Salucci: Interactive and Audio, Leesa Coyne: Videography, Erin Genett: Photography, Rishava Green: Audio, Matt King: Audio & Kyle Stearns, Coding
The T.R.I.P. album release beer is the first time in the history of music and beer that a new studio album was released on a beer can. The challenge was to figure out how to get people buying new music again, while helping a small indie band reach new fans on a shoestring budget. The solution was to pair the band with a brewery and use design to turn the beer aisle into the next record store. The Lights Out wrote an album about traveling through parallel realities, and Aeronaut Brewing Co. developed a beer to pair with the songs. The band’s pandimensional traveler character is featured in the beer label artwork. The beer label contains a social media trigger that generates a message from the band, telling consumers what an alternate reflection of themselves is doing in a parallel universe, and gives them a link to the music. T.R.I.P. used design in a creative way to solve a decades-old music industry problem, give consumers a complete sensory experience with visual, touch and taste, and restore music fans’ physical relationship with new music. It created a new way for music to be discovered, generated international attention and quickly sold out.
