2024 Galleries
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Galleries // 2024 Spark:Fall/Winter Student // Sing-geul
Sing-geul
Entrant
Competition: Spark:Fall/Winter Student
Designer: Sehyeok Lee
Design Type: Brand: Logos, communications, UX, UI
Company / Organization / School: Sejong University, Korea Design Membership +
’Sing-geul’ is an AI language education service that sings writings, designed to improve the literacy decline among 'COVID Kids'. It here a term 'COVID Kids' is referring to children who grew up during the pandemic. These children symbolize the underlying issue in society, having missed the golden time for language development and showing a continuous decline in literacy skills. In particular, the decline in literacy, which significantly impacts human growth in areas such as social skills and cognitive development, has become a major issue for humanity, including South Korea, following the pandemic. To address these language development challenges, Sing-geul proposes a literacy solution that incorporates singing a song play. By integrating various engaging services such as singing, doodling, and pronunciation training with AI, Sing-geul fosters regenerative language education and provides clear direction. Additionally, children can choose their favorite songs, allowing them to naturally grasp the meanings embedded in the lyrics, thereby creating a sustainable cycle of language education. Through this approach, Sing-geul aims to cultivate the language regenerativity of children worldwide who have lost their voices, embodying the value of a regenerative educational service brand that guides them toward the right values.
