2024 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2024 Spark:Package // Cooper Kettle Chips Redesign 2024
Cooper Kettle Chips Redesign 2024
Finalist
Competition: Spark:Package
Designer: Eric Perinotti
Design Type:
Company / Organization / School: PepsiCo
Team Members: Eric Perinotti & Design Team
Long revered for its superior heat conduction, the copper kettle inspires more than just our name; it's a testament to the impeccably crafted flavor that dances on our palate with each crunch. Steeped in tradition and refined by design, the new Copper Kettle Chips packaging needed to capture the essence of premium. We wanted to modernize our packs to stand out in a sea of sameness while embodying an expression of craft and heritage. From the start, we aimed to “own” copper while preserving the story of our brand. The new metallic copper packs stand out with a shimmer, featuring tantalizing ingredient shots and textural elements that give the packs a hand-crafted feel. Warm copper tones pair with classic typography that speaks to the storied past of our “imperfectly perfect” chips. Launched in April 2024, the new parks are just the start — the finely tuned foundation for a family of new products.
