2025 Galleries

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Galleries // 2025 Spark:Graphic // Japan Airlines - Visual Identity

Japan Airlines - Visual Identity

Entrant

Competition: Spark:Graphic
Designer: Mengdi Wang
Design Type: Brand Identity, logos
Company / Organization / School: Design Alchemy
Team Members: Yizhi Zhang

Japan Airlines (JAL) rebrands with the chrysanthemum, symbolizing heritage and excellence, blending tradition with modern design for a globally appealing identity. Embracing Omotenashi—Japanese hospitality—the new identity system integrates the chrysanthemum, a royal symbol of sophistication. This blend of tradition and modernity reinforces JAL's status as Japan's flagship carrier, offering travelers an authentically Japanese experience.