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Galleries // 2016 Spark:Space // Triple Reuse
Triple Reuse
Winner - Silver
Competition: Spark:Space
Designer: Jason Cheung - Head of Creative
Design Type: Installation
Company / Organization / School: Hong Kong Trade Development Council
Website: http://www.hktdc.com
Team Members: Dury Chin – Deputy Head of Creative
Eddie Chak – Manager, Graphic Design
Stephen Wong – Deputy Manager, Exhibition Design
KK Cheung – Deputy Manager, Exhibition Design
Sheena Fung – Operation Manager, Creative
Carson Wong – Senior Graphic Designer
David Fu – Senior Exhibition Designer
Amies Sit – Visual Display Designer
Hillary Lau – Project Assistant
Abby Chan – Graphic Designer
Marky Mak – Exhibition Designer
Jacob Lee – Graphic Designer
Sally Sin – Exhibition Designer
Cecilia Ip – Operation Executive
Phyllis Ng – Assistant Manager, Graphic Design
Yeung Kit Ning – Exhibition Designer
Rita Ho – Assistant Operation Manager, Creative
During April three industry trade fairs were organised in succession by the organizer, the Hong Kong Trade Development Council. A series of welcome installations were required to mark the entrance of the venue. The functionality of these installations was to indicate to the audience that they have arrived and uplift the image of these trade fairs. With a tight 3 days for onsite setup for each fair, along with a limited budget and the challenge of defining a bespoke thematic style appropriate for each fair’s industry. Our solution came in the form of a mobile truck as a core structural element to meet the various challenges. This one core design format enabled us to reduce the amount of onsite construction wastage and provide more time to transform each fair with its own distinct identity. The first installation was built as a futuristic transporter then transformed into European mobile flower shop for the next fair. The triple reuse series concluded with a pop-up candy stall.