2024 Galleries
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Galleries // 2024 Spark:Product // glo™ Hyper Pro
glo™ Hyper Pro
Entrant
Competition: Spark:Product
Designer: Jonathon Lister - Head of Heated Product Design
Design Type: Consumer goods, appliances
Company / Organization / School: British American Tobacco
The glo™ Hyper Pro is a compact and intelligent heated tobacco device, designed for enhanced user experience. Its standout feature, the TasteSelect™ dial, improves ergonomics by reducing steps to start a session and provides instant access to Boost Mode, which intensifies flavour through a higher heat profile. The device’s EasyView™ display gives clear, intuitive visuals for battery level, pre-heating status, and session progress. A quick press on the control button shows the remaining battery charge. Crafted from lightweight, durable aluminium with a bead-blasted and anodized finish, the glo™ Hyper Pro is available in up to seven stylish colours and two cosmetic variations. In line with our commitment to reducing health risks, we offer a wider choice of less harmful products. We’ve also made sustainability improvements by replacing polypropylene wraps with pulp-based alternatives and reducing box sizes. In 2023, we began integrating circularity into our product lifecycle management, assessing environmental impact, including CO2 emissions, across all product development phases. With these innovations, the glo™ Hyper Pro provides a premium, eco-conscious, and satisfying alternative for tobacco users.
