2024 Galleries
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Galleries // 2024 Spark:Experience // Scoot Safe
Scoot Safe
Entrant
Competition: Spark:Experience
Designer: DinGun Ko - Creative Director
Design Type: Communications
Company / Organization / School: DIN
Team Members: DIN,Mobility ICT Division,JINJIN PRODUCTION,Kongju National University, PATHFINDER,GROOT,EOPOST,WIDE EAST,CLAP SOUND
1.“Safety is Simple” E-scooter riding, which has become a global issue, is also a major social problem in South Korea, with accident rates increasing immensely and requiring urgent resolution. We launched the Scoot Safe campaign, creating the world’s first short-form video traffic signage that portrays dangerous situations encountered on e-scooter rides in an easy, fun, and relatable manner. The videos were distributed via QR codes, to be viewed upon scanning the QR codes on e-scooters near university campuses, allowing students to learn essential traffic laws quickly and easily. 2.“The World’s First Short-Form Video Traffic Signage” Targeting young adults in their 10s and 20s, the demographic with the highest e-scooter usage in South Korea, we differentiated ourselves from traditional traffic signs by implementing new designs and media. Catering to e-scooter users who desire more individuality, convenience, and speed, we first designed 10 core traffic signage designs that every rider must know using ergonomic pictograms. We then created witty short videos through storytelling, showcasing various situations and ultimately raising awareness of traffic signage that were previously overlooked.
