2024 Galleries
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Galleries // 2024 Spark:Fall/Winter Student // POOM
POOM
Entrant
Competition: Spark:Fall/Winter Student
Designer: Yumin Kim
Design Type: Digital: Motion, Apps, Games
Company / Organization / School: Samsung Design Membership
POOM is an application designed to store and manage letters and messages received digitally. In korean, ‘poom’ means a place to be protected or stable. With advancements in digital technology, conversations have become more accessible across time and distance. However, in the flood of data, it’s easier than ever to forget or lose the thoughtful messages we receive. Just as handwritten letters are stored in boxes, a digital equivalent is needed to preserve these cherished moments. When a warm message is captured and shared via POOM, the sender’s name and date are automatically recognized through OCR technology and organized. Users can easily search for messages by content, sender, or keywords. Even when exact words are forgotten, AI helps locate similar messages. POOM also allows users to create personalized cards featuring message contents, which can be attached to mobile gifts or letters. By enabling convenient storage and organization of heartfelt messages, POOM helps users recall warm moments, strengthen relationships, and maintain emotional connections.
