2024 Galleries
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Galleries // 2024 Spark:Concept Pro // Doritos x Empirical Nacho Cheese Spirit
Doritos x Empirical Nacho Cheese Spirit
Entrant
Competition: Spark:Concept Pro
Designer: Eric Perinotti
Design Type:
Company / Organization / School: PepsiCo
In 2023, Doritos launched its “Try Another Angle” platform, focusing on bold activations. As part of this creative platform, Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze. The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit.
