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LIFEWTR Series 2
Designer: PepsiCo Design & Innovation PepsiCo Design & Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo Design & Innovation
Team Members: PepsiCo Design & Innovation
In early 2017 LIFEWTR launched in the US with the vision to redefine the water category, building a purpose-driven brand. Our purpose is to advance and showcase the sources of creation and creativity. Releasing in multiple series annually, LIFEWTR bottles are a platform for emerging artists to introduce distinct expressions of creativity. Each series is driven by a cultural tension of our time. Living on and beyond the bottle, each series’ artworks are a catalyst for engagement, expanding the boundaries of self-expression and shaping, shifting and sustaining a cultural dialogue, creating massive conversation currency. Less than 30% of artwork showcased in museums and large galleries is by women. In Series 2, LIFEWTR seeks to advance and showcase women who are sources of inspiration through their creative expressions and ethos. This series features the work of Adrienne Gaither, Lynnie Zulu and Trudy Benson. These women are a diverse group of innovative thinkers: contributing unique forms of art, fresh ways to create art, and unique outlooks. They have the potential to influence culture in an impactful and positive way, and LIFEWTR can provide them the platform to do so.