2024 Galleries
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Galleries // 2024 Spark:Spring Student // ALL OUR REST
ALL OUR REST
Entrant
Competition: Spark:Spring Student
Designer: MINSEO CHOI
Design Type: Brand: Logos, communications
Company / Organization / School: KOREA DESIGN MEMBERSHIP PLUS
AOR is an aroma fragrance brand dedicated to facilitating total relaxation. AOR stands for 'All Our Rest,' meaning we hope everyone can find comfort through rest anytime, anywhere. AOR offers aroma fragrance products designed to promote mental and physical relaxation, ensuring moments of rest are truly revitalizing. Our goal is to cultivate inner peace through genuine relaxation, so individuals can feel comfortable and at ease no matter the situation or emotions they face. When it comes to design, it is inspired by the phrase "When the heart is the sea, emotions are like waves,”. The design concept was carried out with the diverse forms of waves in everyday life. The graphic motif is the 'spread and ripple' of fragrance and waves, it relates the forms of various waves to human emotions. And it represented it in a graphic pattern. Aor deals with three main scents: lavender, ylang ylang, and bergamot. According to the atmosphere of the fragrance, we matched three aroma scents that aid in mental and physical tranquility to the pattern. This graphics were applied using the colors of raw material flowers.