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Versa Smart Watch
Winner - Bronze
Competition: Spark:Spring Product
Designer: Jonah Becker - VP of Design
Design Type: Wearable
Company / Organization / School: Fitbit Inc.
Team Members: Jonah Becker, Bernhard Wildner, Brennan Browne, Brian Paschke, Kelly Roche, Gregoire Vandenbussche. Alex Yee, Lawson Kight & Steve Ensminger
Fitbit Versa is a health and fitness smartwatch designed for everyone. It’s lightweight, modern and approachable, ready for anyone looking for a full-featured, attractive and competitively priced device to help them achieve their health and fitness goals. Versa delivers the advanced health and fitness features people have come to love and expect from Fitbit like an on-device health dashboard and personalized guided workouts, as well as essential smart features like phone-free music, wallet-free payments, notifications and quick replies to stay connected, and popular apps to make life easier. All of this technology is housed in Versa’s ultra-thin, aerospace grade aluminum case that is water-resistant up to 50 meters so it can withstand all of life’s moments. The beautiful design creates a sense of familiarity with the rounded square (“squircle”) silhouette that draws from traditional watches for a 1:1 aspect ratio display. Versa is also versatile in size – it is designed to fit small and large wrists comfortably due to a slightly tapered and angled design – and in style, with the variety of case colors and accessory bands. Even with all of these advanced features, Versa is still the lightest metal cased smartwatch in the U.S.