2024 Galleries
The Spark Gallery pages are one of our most popular design destinations, with thousands of visitors each year. Check out some of the latest Spark entries, in the galleries below.
Galleries // 2024 Spark:Fall/Winter Student // Litt
Litt
Finalist
Competition: Spark:Fall/Winter Student
Designer: Na Yeong Kim
Design Type: Graphics: Print, Brand, Graphics
Company / Organization / School: Hongik University
Team Members: Na Yeong Kim, Seo Ji Min & Lee Yu Rim
People who prefer or need to eat smaller portions often find themselves outside conventional single-serving standards, experiencing limited options, feelings of exclusion, and discomfort during food consumption. Many naturally eat less or reduce their intake due to health conditions, such as gastrectomy, or aging. Litt seeks to redefine the perception of small-portion eating by empowering these individuals to choose their own ‘personal single serving.’ Through contrasting colors and size labels, Litt introduces the concept of a 'new single serving,' conveying the brand's mood rather than focusing solely on the food itself. The bold choice of black packaging differentiates Litt from other food brands, carrying a message that promotes small-portion eating as a trendy, self-empowered lifestyle. Reflecting the brand’s commitment to portion control, the main graphic incorporates a 'controller' tool symbol, representing Litt’s unique approach to proposing new serving sizes. This visual element is consistently applied to the logo and size typography. Litt supports individuals who naturally or gradually eat smaller portions in finding their ideal amount, helping them to establish healthier eating habits.
