2024 Galleries
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Galleries // 2024 Spark:Fall/Winter Student // SoyJoy
SoyJoy
Entrant
Competition: Spark:Fall/Winter Student
Designer: Sunmin Na
Design Type:
Company / Organization / School: Orange Cube Art
Traditional soymilk packaging often lacks visibility on the shelf and fails to convey a clear plant-based, natural image, making it difficult for consumers to distinguish it from regular dairy milk. This project was inspired by the need to develop a distinct and appealing soymilk brand that truly communicates its plant-based identity and unique qualities. Our new Silk Soymilk concept introduces a sleek, modern design that moves away from the conventional bulky look of existing products. The packaging is compact, portable, and visually striking, designed to catch the eye of health-conscious and environmentally aware consumers. Through this new branding approach, Silk Soymilk stands as a refreshing alternative that embodies a sustainable, natural, and wholesome image, aligning with the expectations of today’s consumers who seek both health benefits and environmental responsibility in their choices. This project not only focuses on aesthetics but also aims to enhance the functionality of the packaging, ensuring it is convenient for on-the-go use. Ultimately, our concept provides consumers with a soymilk experience that is as practical as it is visually appealing, reflecting a modern, plant-based lifestyle while distinguishing it clearly from traditional milk options.
