2024 Galleries
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Galleries // 2015 Spark:Health // STEPS Forward
STEPS Forward
Winner - Silver
Competition: Spark:Health
Designer: Elliott Smith - Creative Director
Design Type: Online education platform
Company / Organization / School: American Medical Association
Website: http://klick.com
Team Members: American Medical Association:
Michael Tutty, GVP Professional Satisfaction & Practice Sustainability
Dr. Christine Sinsky, Vice President, Professional Satisfaction
Sam Reynolds, Director, Physician Practice Resources
Ellie Rajcevich, Practice Development Advisor
Laura Jacobs, Account Director, Alignment Strategies
Dr. Modena Wilson, Chief Health and Science Officer
Klick:
Ainsley Sommer - Group Account Director
Mark Makuch - Lead Strategist
Elliott Smith - Creative Director
Heeyol Lee - Art Director, Design Lead
Erin Milnes - Art Director
Michael Melnick - User Experience Director
Khavita Harrycharran - Sr. Project Manager
James Ballaban - Technology Director
Barak Gall - Production Lead
Julian Wills - Development Lead
Peter Cheung - Analytics Lead
While most physicians go into medicine to spend their days caring for patients, their days are far too often filled with countless frustrations and bureaucratic hurdles. To help address these challenges and ensure a better overall work-life balance for physicians, the American Medical Association (AMA) introduced its innovative STEPS Forward™ initiative in June 2015. STEPS Forward™ is a collection of interactive online educational modules, developed by physicians for physicians that help address common practice challenges while earning Continuing Medical Education (CME) credit. The program’s fresh and contemporary website, along with its variety of tools, is a practice-based initiative that provides strategies that can improve practice efficiency and help physicians reach the Quadruple Aim— (1) better patient experience, (2) better population health, (3) lower overall costs, and (4) improved professional satisfaction. With high module engagement and completion, STEPS Forward™
