2025 Galleries
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Galleries // 2025 Spark:Digital // Alienware Configurator Experience
Alienware Configurator Experience
Entrant
Competition: Spark:Digital
Designer: Experience Design Group - Dell Technologies
Design Type: User Experience, Online
Company / Organization / School: Dell Technologies
Website: www.dell.com/edg
Our challenges emerged as the Alienware digital design team delved into our customers' needs. We discovered two key segments: casual and hardcore gamers. Casual gamers crave a simplified, guided experience to avoid confusion, while hardcore gamers demand detailed specs and real-time customization. Our mission? Seamlessly blend these needs and communicate effectively with both groups.
