2019 Galleries

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Galleries // 2016 Spark:Transport // Rolls-Royce VISION NEXT 100

Rolls-Royce VISION NEXT 100


Competition: Spark:Transport
Designer: BMW Group Design Team
Design Type: Concept Car
Company / Organization / School: BMW Group
Website: http://www.bmwgroup.com

The Rolls-Royce VISION NEXT 100 focuses on the following key aspects of a new dimension of automotive luxury: The “Personal Vision”, the “Grand Sanctuary”, the “Effortless Journey” and the “Grand Arrival”. For its passengers, the interior of the vehicle provides a ‘Grand Sanctuary’, the ultimate retreat, silent and luxurious, comprising the most exquisite materials and forms. In response to its owner’s desire it offers either total connectivity to the outside world, or absolute privacy. A panorama window of generous proportions provides outstanding visibility. Fully connected the vehicle is controlled by a virtual intelligence, which fulfils the passenger’s every need. This “virtual chauffeur” is embodied in a digital representation of the Spirit of Ecstasy, which appears on the full-width transparent LED display. The more time Eleanor spends on the road with passengers, the more she learns about their interests and needs. The charismatic presence of the Rolls-Royce is further enhanced by the way the passengers alight: the roof and coach door open to reveal the interior of the vehicle. Passengers simply stand up and gracefully step out. Special light projections create a “red carpet” showing the way out and turn every arrival into a Grand Arrival.