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BMW Motorrad VISION NEXT 100
Winner - Platinum
Designer: BMW Group Design Team
Design Type: Concept Bike
Company / Organization / School: BMW Group
The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces. The design represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function. “The BMW Motorrad VISION NEXT 100 embodies the BMW Group’s vision of biking in a connected world – an analogue experience in a digital age. Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is The Great Escape,” says Edgar Heinrich, Head of Design at BMW Motorrad, outlining the core principles underlying his brand’s Vision Vehicle. The iconic elements in the BMW Motorrad VISION NEXT 100 make it immediately recognisable as a “genuine BMW” and include the black frame triangle, white lines and classic, boxer engine forms. The BMW Motorrad VISION NEXT 100 unites the past with the future and is a powerful expression of both.