2024 Galleries
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Galleries // 2019 Spark:Spring Student // Fish Steaks
Fish Steaks
Winner - Gold
Competition: Spark:Spring Student
Designer: Da Young Park
Design Type: Packaging
Company / Organization / School: Hoseo University
Team Members: Da Young Park
Sales of fishery products are gradually increasing and Western food culture is constantly flowing in. As the local fisheries culture changes, the market needs a change in fish consumption. In Korea, the fish steak is not popular yet, so it was designed. The food's naming means fish restaurant. The reason is because it is designed for single-person furniture, it means that it is my own one-person restaurant. This food differentiates itself from the traditional fish steak design and uses patterns. The images of fish were designed in a more friendly and sophisticated way. They were also designed to resemble fish shapes and used the fins that each fish has. Only the colors of salmon, snapper, cod and flatfish made the design interesting.
JUDGES COMMENTS:
Earl Gee— "The sculptural triangular form utilizes eye-catching graphics to create a compelling point-of-sale vehicle. The whimsical array of patterns succeed in clearly differentiating each variety, and the clever fins and eyes combine to create a package with character and personality."
Jochen Backs— "Compelling packaging with “origami-like” appearance communicating the content in an abstract way. This packaging design may provide a memorable image and easy recognition on store shelves."
