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MINI VISION NEXT 100

Finalist

Competition: Spark:Transport
Designer: BMW Group Design Team
Design Type: Concept Car
Company / Organization / School: BMW Group
Website: http://www.bmwgroup.com

The MINI VISION NEXT 100 is MINI’s answer to several key questions on urban mobility over the years ahead. The core philosophy behind it is the thoughtful use of the planet’s resources in providing personal mobility. In the future, fans of the brand will be able to call on a MINI tailored to their personal requirements where ever they are, day or night. The design team’s challenge: how could a MINI bewidely and instantly adaptable – making the driver feel it is their car, tailored precisely to their own taste? The car recognizes its users, which allows it to offer personalized mobility. The use of colour on the exterior and projections onto the exterior panels can change according to driver´s preferences. The car is wrapped in a discreet, silver skin. The MINI designers refer to it as a “blank canvas”. How that canvas is used varies according to the individual user, their mood and the situations they encounter. Even the colour of the roof and the lighting mood in the interior respond in kind. The MINI uses projections adapted to the driver in terms of colour, graphics and content to create a personalized experience and customized package of on-board information.