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LIFEWTR Series 3
Winner - Platinum
Designer: PepsiCo Design & Innovation
Design Type: Packaging
Company / Organization / School: PepsiCo Design & Innovation
LIFEWTR is a premium bottled water that advances creativity, art and design to serve as a source of inspiration and hydration. Released in a series of three and changing several times a year, LIFEWTR designs provide exposure for emerging artists and creatives from the worlds of graphic design, fashion, fine arts, photography and more. For Series 3, LIFEWTR partnered with the Council of Fashion Designers of America to help emerging fashion designers make their mark for Series 3. Through this partnership, three talented participants, Adam Dalton Blake, Tiffany Huang and Ghazaleh Khalifeh, were given the career-changing opportunity to have their designs showcased on nearly 40 million bottles of LIFEWTR. The Series 3 fashion designers, Adam Blake Dalton, Tiffany Huang and Ghazaleh Khalifeh, are all focused on the area of textile and print designs. Adam Dalton Blake is a contemporary menswear designer who embraces the colorfully absurd and wildly imaginative. Tiffany Huang is an artisanal womenswear designer whose last name, which means Yellow in Chinese, connects to her deep interest in color when approaching design. Ghazaleh Khalifeh is a textile designer whose style focuses on reviving artisanal traditions and cross-collaborations while staying true to the bespoke manufacturing process.