2024 Galleries
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Galleries // 2024 Spark:Package // Pepsi Global Redesign
Pepsi Global Redesign
Finalist
Competition: Spark:Package
Designer: Eric Perinotti
Design Type:
Company / Organization / School: PepsiCo
Team Members: Eric Perinotti & Design Team
Pepsi is a brand in perpetual motion, and its 125-year history of meeting the moment meant it was time for its visual identity system to evolve once again. By embracing the same challenger mindset Pepsi is known for, we created a new look that connects our cola brand’s storied heritage with our bold vision for what’s to come. Pepsi has always pushed culture forward, and in taking on its global redesign, we set out to pay homage to its rich heritage while paving the way toward the future. But before taking on the first evolution of the Pepsi visual identity in 14 years, we had to first dive into the brand's legendary history. From there, we charted our course toward a fresh look and feel that could make its mark the way an iconic brand like Pepsi can. Through our rigorous design thinking process, we begin to thoughtfully test and transform the Pepsi type, palette, and logomark. In designing a modern brand, we also sought to unlock more flexibility for Pepsi to move between physical and digital spaces.
