2024 Galleries
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Galleries // 2019 Spark:Spring Student // Flaways
Flaways
Finalist
Competition: Spark:Spring Student
Designer: Seo Ra Lim
Design Type: Package Design
Company / Organization / School: Hoseo University
Team Members: Seo Ra Lim
This product is a series of high-class oriental tea mixed with green tea, selecting flowers based on five color(called “obang sack”) which is Korean traditional color classification method. This tea has a peculiar point that makes it possible to taste 100% beautiful and vivid floral colors. Instead of putting tea in flowers and getting incense, I put the whole flower flavor and flower color in green tea. For a luxurious taste, it was selected according to the flower arrangement or the method of drying. Tea flavor and color are not the colors obtained from the light, but they are characterized by enjoying the natural color of the sunlight produced by the health tea. This floral tea with a lot of phytochemical of immunity enhancement was developed as a new product aiming at the health tea market that has recently emerged as a blue ocean, with healing, taste, fashion and color. This package incorporates oriental charm with Korean traditional paper(called “Hanji”) made of the mulberry bark, and modern design was adopted in tradition. It was differentiated into a hexagonal flower shape, a square flower shape rather than a uniform circular or square shape.
JUDGES COMMENTS:
Jochen Backs— "Interesting idea to create something iconic with the “empty” or “inner” space of a packaging design. However, judges would have liked to see the inside better or the folding technique."
