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Winner - Bronze
Competition: Spark:Fall Product
Designer: Fitbit Design Team
Design Type: Wearable
Company / Organization / School: Fitbit
Team Members: Jonah Becker, Bernhard Wildner, Brennan Browne, Brian Paschke, Kelly Roche, Gregoire Vandenbussche, Alex Yee, Jennifer Birch, Matt Barthelemy, Lawson Kight, Cara Buck, Trevor McIntyre & Steve Ensminger
Fitbit Versa is a health and fitness smartwatch designed for everyone. It’s lightweight, modern and approachable, ready for anyone looking for a full-featured, attractive and competitively priced device. With an on-device health dashboard that provides daily motivation, personalized guidance and actionable insights, Versa provides the tools to help users achieve their health and fitness goals. Essential smart features like phone-free music, wallet-free payments, notifications and quick replies to stay connected, and access popular apps help users stay connected while living a more active and balanced life. All of this technology is housed in Versa’s ultra-thin, aerospace grade aluminum case that is water-resistant up to 50 meters so it can withstand all of life’s moments. The beautiful design creates a sense of familiarity with the rounded square (“squircle”) silhouette that draws from traditional watches for a 1:1 aspect ratio display. Versa is also versatile in size – it is designed to fit small and large wrists comfortably due to a slightly tapered and angled design – and in style, with the variety of case colors and accessory bands. Even with all of these advanced features, Versa is the lightest metal cased smartwatch in the U.S.