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HP TV Campaign
Winner - Gold
Designer: GSP Design Team
Design Type: Digital, Brand
Company / Organization / School: Goodby Silverstein + Partners
http://www.goodbysilverstein.com H.P. executives say the new campaign, which includes television and print advertising in addition to a variety of edgier approaches, is aimed at shaking up perceptions of the company as slightly stodgy, an image that has been reinforced by conservative corporate brand campaigns with themes like “everything is possible.’’