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Winner - Platinum
Designer: Adam Brodsley & Eric Heiman
Design Type: graphics, Print
Company / Organization / School: Volume Design
Written by the cofounders of ReadyMade magazine, this is a book of all original material that revolves around the reuse of six building materials—paper, plastic, wood, metal, glass and fabric. This hybrid of how-to, editorial and historical content yielded a design that is simultaneously smart and fun, structured yet chaotic, sophisticated yet accessible. In the spirit of ReadyMade’s reuse ethos, the book itself is a reusable object, with the spine serving as a ruler—inches on the front cover, centimeters on the back. Since the book’s content swings wildly from do-it-yourself projects and scientific diagrams to lifestyle articles, historical timelines and random sidebar nuggets of information, we deliberately pushed ourselves out of the usual structural comfort zones of contemporary book design—limited typeface use, repetitive grid structure, white space—to see how much variety the piece could sustain and still be coherent. -- AIGA Design Archives