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Galleries // 2007 Spark:Pro // Rembrandt Brand ID
Rembrandt Brand ID
Winner - Silver
Designer: Mother NY Agency Team
Design Type: Graphics, Brand
Company / Organization / School: Mother New York
When asked by Johnson & Johnson to participate in a bid for their newly acquired Rembrandt brand, Mother attacked the assignment from the inside out. We started by re-imagining the entire Rembrandt brand identity, starting with an overhaul of the product design, along with the creation of a new positioning and strategy. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design. Our challenge was to reposition a product outside the category in which it resides and elevate the brand to find a natural place in the world of beauty and cosmetics, instead of merely toothpaste and whitening. Our goal was to take it out of the boredom and functionality of traditional oral-care branding and design. We have developed a premium look and feel for J&J’s new Rembrandt brand, and shared it with the world via advertising.