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Winner - Platinum
Designer: Design Team
Design Type: Product, Toy
Company / Organization / School: Springtime Design
Our children make use of a lot of different vehicles in their first four years. These vehicles invoke quite some cost and occupy lots of space. Especially for those living in apartments, storing all these rides becomes a nightmare. GrowBike is a sustainable and fun solution to the issues above. The GrowBike is actually a set of parts that comes in a nice suitcase. From this, you can build 4 different bike: a ride on, a tricycle, a training bike and a bicycle. Transforming the bike to its next stage becomes a little ritual in the family, and the child builds up a relationship with the product. Over the four years, the product stays fresh and interesting for the child by adding accessories like abstracted headlights, animal heads, removable themed sticker sets, etc. The GrowBike is developed by Springtime (www.springtime.nl)