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California Academy of Sciences
Winner - Gold
Designer: Kit Hinrichs
Design Type: Graphics
Company / Organization / School: Studio Hinrichs
Pentagram was engaged to design a new visual identity system for the California Academy of Sciences and re-brand the 154-year-old institution. Pentagram designed the identity system, collateral system, development materials, interior and exterior signs and banners, donor walls, and more. As a whole, the program was designed with a bright and distinctive color palette, strong unifying typography, and a photographic style that is vibrant, witty, and engaging. Each element in the program was designed to have a moment of “discovery” within it, a unique fold to reveal the programs of the new Academy, a photograph with a twist, or scale that is larger than life, and copy that engages and inspires.