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Winner - Gold
Designer: Hari Nair & Design Team
Design Type: Product, Appliance Series
Company / Organization / School: Whirlpool
GREENKITCHEN is an is one of the most important points of reference in explaining Whirlpool Corporation’s strategy to develop cutting-edge products within technological reach. It represents a Kitchen Eco-system, optimizing energy and resources. Its aim is clear: to help consumers achieve sustainable living, drawing on ecological benefits of adapting, reducing and recycling. GREENKITCHEN demonstrates how effectively design thinking can visually 'bring to life' a compelling story such as sustainable living and eco-design. Inspired by the cycles and adaptation of nature, GREENKITCHEN is an integrated technology system that can help consumers save up to 70% on energy bills, offering a unique user experience that is reassuring, intelligent and energy-efficient. GREENKITCHEN combines organic forms, lighting, sound and interactive elements to create a sensitively landscaped environment, offering a system of discreet, intelligent appliances.