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Winner - Silver
Designer: Yves Behar & Design Team
Design Type: Product
Company / Organization / School: fuseproject
Y Water is a naturally flavored, USDA organic certified beverage for kids. The never before attempted 'Y' shaped bottle is an immediately recognizable icon and visual ambassador for Y Water, eliminating the need for additional labeling and excess branding normally required to cement a brand identity. Y Water redefines the notion of re-use, as the emptied bottles transform into a constructor like game similar to Legos. The “tetra pod” bottle resembles a molecule, an organic building block. After drinking the beverage, the biodegradable natural rubber Y-Knot connects bottles together, extending the life of the bottle as a playful learning toy. Y Water is about changing a child’s ethos, created to provide an appealing alternative for children and the environment by providing a healthy drink, thought-provoking messaging and a new sustainable approach. Through Y Water, children can develop new learned behaviors and set expectations of less waste and smart reuse that will continue long into the future.