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Winner - Silver
Designer: Yves Behar & Design Team
Company / Organization / School: fuseproject
Commissioned by the City of New York, the NYC Bike Helmet is designed for every rider, every season, and a greener environment. As unique and dynamic as the NYC itself, the NYC Bike Helmet is an innovative modular system consisting of two components: a protective polystyrene inner shell and a soft fabric outer cover with integrated straps. The NYC Bike Helmet gives the cyclist the option to lock only the durable inner shell to their bike while removing the soft outer cover to slip easily and discretely into his or her bag. The design is a new kind of bike helmet that provides riders a safe, stylish, utilitarian piece of equipment that encourages the healthy choice of riding a bicycle. The design’s versatility, allowing for seasonal transformation, encourages green choices year around by lessening the demands on the urban transit system and reducing automobile pollution. By sponsoring such a program for cyclists, NYC serves as an example to cities big and small: global warming can be diminished one individual at a time.