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Coca Cola Refresh Bin
Winner - Bronze
Designer: Yves Behar & Design Team
Design Type: Product
Company / Organization / School: fuseproject
The Refresh Recycling Bin was launched on “World Recycling Day 2007” and is part of Coca-Cola’s broader effort to become the global leader in PET recycling. The bin attempts to make recycling more convenient by placing them in high-traffic destinations. The design focuses on minimal and clean lines, combined with a bold use of color and modern graphic treatment to garner attention and encourage frequent, habitual use. It is made from a single piece of sheet material die-cut into an inner and outer shell (the most readily available form of RPET), a simple molded base, and a set of plastic snaps. Its’ simple components pack flat for shipping and require very little energy to create, transport and assemble. The bin is also shipped flat to be assembled on site. This efficient design increases the number of bins that fit on a truck, thereby saving time, fuel, and energy. Once delivered to its destination, the simple construction snaps together in minutes.