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Adiri Brand & Packaging
Winner - Silver
Designer: SmartDesign Team
Design Type: Package
Company / Organization / School: SmartDesign
We refined the brand voice using simple “mom-to-mom” language and a caring, understanding tone. With a new color palate and engaging photography, the team brought a new warmth and style to the expression of the brand and created a cohesive look that could work across all touch-points and future product offerings. The beautifully designed box clearly showcases Adiri’s unique product, easily communicates its benefits, and brings a soft, nurturing, and dependable presence to a very clinical shopping aisle.