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Autodesk Design Gallery
Winner - Bronze
Designer: SOM Design Team
Design Type: Spaces, Interior Design
Company / Organization / School: Skidmore, Owings & Merrill LLP
In response to the rapid development of three-dimensional modeling software, Autodesk sought to create a customer briefing center ¬that would introduce the potential of these innovations to manufacturers, designers, film makers and other key client groups. The design articulates both the brand and core messages in a flexible, multi-media environment composed of interactive displays, interpretive graphics, and prototypes. Together these elements tell customer success stories demonstrating how the software provides the ability to experience and modify designs virtually, thus increasing efficiency and development costs. Wood, black lacquer, and tile finishes create a sense of being “at home” with the technology.