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Winner - Gold
Designer: Karim Rashid
Design Type: Product
Company / Organization / School: Karim Rasid Design
Bobble is a sleek, reusable, patented water bottle that filters as you drink. Bobble features a carbon filter that is interchangeable and replaceable. The filter’s clever design removes chlorine and organic contaminants from everyday tap water, yielding a cleaner, crisper taste that rivals store-bought water. Filters are recyclable and should be replaced after approximately two months of use, or after filtering approximately 40 gallons of water. Bobble’s iconic shape and stunning colors were designed to motivate consumers to choose an ecological alternative to single-serve plastic water bottles, which are pricey and damaging to the environment. Most single-serve plastic bottles end up forgotten in landfills, bobbing in oceans or littering sidewalks. Each filter equates to 300 single-serve bottles. Over the course of a year, consumers can effectively remove thousands of bottles from the environmental equation by choosing a reusable, recyclable alternative such as bobble. Consumers can look and do good simultaneously.