2011 Galleries

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Galleries // 2011 Spark:Pro // OXO Tot Brand Identity

OXO Tot Brand Identity

Winner - Gold

Competition: Spark:Pro
Designer: Smartdesign & OXO Design Teams
Design Type: Package Design
Company / Organization / School: Smartdesign & Oxo

OXO Tot is a new line of baby and children’s products that celebrates the original brand essence in a hyper-color world of kids. The new OXO Tot brand identity and packaging has established OXO in a new category and created a buzz among parents. By blending elements of “cute and fun” with “teach and grow,” the packaging speaks to parents and kids and still honors OXO’s simple, no-nonsense packaging language.