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OXO Tot Brand Identity
Winner - Gold
Designer: Smartdesign & OXO Design Teams
Design Type: Package Design
Company / Organization / School: Smartdesign & Oxo
OXO Tot is a new line of baby and children’s products that celebrates the original brand essence in a hyper-color world of kids. The new OXO Tot brand identity and packaging has established OXO in a new category and created a buzz among parents. By blending elements of “cute and fun” with “teach and grow,” the packaging speaks to parents and kids and still honors OXO’s simple, no-nonsense packaging language.