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Jawbone Jambox Package
Winner - Gold
Designer: Yves Behar & Design Team
Design Type: Package Design
Company / Organization / School: fuseproject
The Jambox speaker offers a big audio punch in a small package. To echo this within the packaging, we played off the idea of the Jambox as an extension of the 80’s music culture – an era where music was enjoyed and shared socially, instead of individually through headphones. Each Jambox is packed in a retro-looking shoebox, with a silkscreened boom box graphic and “That Was Then” printed on the lid. When consumers lift the lid, they see the noticeably smaller and chicer Jambox product, tagged with “This Is Now.”