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AIGA 2011 National Conference branding and collateral
Winner - Gold
Designer: Eric Heiman - Principal
Design Type: Campaign Identity
Client: AIGA Project Team: Creative Direction: Adam Brodsley, Eric Heiman Design: Adam Brodsley, Eric Heiman, Brice McGowen, Daniel Amara The "Pivot" theme of the 2011 AIGA National Conference focused on the rapidly evolving state of design. The identity, with its multiple logos and triple-weight typeface, provides a rich palette with which to design. Its energy and versatility also reflect the urgency for designers to be professionally nimble, and the multiple channels designers must all embrace in order to succeed.