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The Standard 5
Winner - Gold
Designer: Mr. Kit Hinrichs - Creative Director
Design Type: Promotion Piece
Fifth in a series of educational brochures for Sappi Fine Papers, this edition of The Standard demonstrates the application of some of the hundreds of printing techniques used in print communication. The Standard 5: Special Effects was created in conjunction with 826 National, a non-profit organization that provides writing and tutoring services to children. A unique feature of 826 is that each of the centers houses a themed store selling goods in support of the free classes they offer to youth. Stores include the Pirate Store in San Francisco, the Brooklyn Superhero Supply Co. in New York, the Greenwood Space Travel Supply in Seattle, and the Museum of Unnatural History in D.C., among others. Working with 826 National provided endless inspiration. We commissioned artists from around the country to create illustrations inspired by the store themes, and then chose appropriate special effects to enhance those images. This provided an opportunity to demonstrate many possibilities of print techniques. Featured effects include a holographic, brushed aluminum robot; a touchable, flocked white yeti; lenticular eyes in a jar; a mounted multi-tusked boar with sandpaper coating on the bristles, soft-touch on the snout and raised UV coating on the tusks and eyes; an invisible man composed of laser-cut dots; and a secret agent’s trench coat with blind embossed hidden tools of the trade.