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Answer the Call
Winner - Gold
Designer: Mr. Kit Hinrichs - Creative Director
Design Type: Nonprofit Development Piece
Studio Hinrichs was commissioned to create a development piece for California State Parks Foundation to raise $70 million for the cash-strapped state parks. The book is divided into four sections or minibooks. The first book introduces specific elements of the park, including special events and flora and fauna unique to the parks. The second book features illustrated factoids in the form of a "Did You Know?" section. The third book contains snapshots contributed by visitors to the parks, with quotes relating to the enjoyment of their experience. The fourth book calls individuals to action, asking them to help reinstate value to the parks. The four books are of varying size and are encased in a larger front and back cover. The entire book is spiral bound, allowing it to easily lay flat so that the viewer can enjoy the full experience of the book. Upon opening the cover, the viewer can see a hint of all four sections, which are progressively revealed with the turned pages.