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Felix Brand and Packaging
Winner - Silver
Designer: Mr. Will Thomas - Designer
Design Type: Brand Identity and Packaging
Team: Will Thomas / Carin Stimolo / Kevin Young Felix was founded on the idea of making clever products that help people use technology. They strive to make products that are highly functional but full of personality. Their first two products are stands for iPad and other tablet computers. Continuum created a brand identity that distinguishes Felix as special, personable, and fun in a category that is often overly techie and bland. The packaging highlights the personality of the products and positions them as accessible yet high quality through custom construction, simplicity, and unique opening experiences. The packaging, brand identity, and tone have been applauded by retail buyers and have contributed greatly to the upcoming national in-store launch for Felix in November 2012.